We create 2.5 quintillion bytes of data each and every day - and that number is only growing as technology continues to evolve and expand.
That makes for a whole heap of number crunching.
Businesses (the more savvy ones at least) are tackling data head on, drawing rich and rewarding insight from information collected over a number of years from a massive range of customers to optimise their activity in the future.
However, The Big Data movement is now filtering deeper into the data borne of our everyday, and continues to draw more effective and insightful insight and analysis as to how and why we can change the way we live our lives.
So what's stopping us optimising ourselves?