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All Australians are familiar with the classic newspaper coupons which we would cut out to redeem in our local shops, or those printed on the back of our shopping receipts which offered discounts on developing film and carpet cleaning.

Far from meeting with obsolescence, couponing is still alive and well, and has entered an exciting new digital age. You can now search for discounts for your favourite brands when shopping online, or before you go to a local restaurant or store, saving you money on your purchases and adventures.

More and more savvy shoppers are turning online to find savings, with consumers no longer satisfied to pay full price. 66 million digital coupons were redeemed in 2013, evidence of an industry showing no signs of slowing down.

So how can online and offline retailers take advantage of this consumer frugality? How do making use of coupons affect the success of digital campaigns, and exactly what is it about bargains that gets shoppers so excited to spend?

Vouchercloud decided to investigate, and what we discovered will inform and amaze you.

Check out the infographic below for more information.

Value of Coupons in Digital Campaigns